As our first assignment in VA 301, we were told that we have to find a project which we like or don’t like and analyse the project according to certain criteria.  For this assignment I was surfing on the Internet and than I found Paul McDonall’s motion graphic called “By Any Means Title Sequence”. The first thing that attracts me in this project is the balance and the symmetry between the black and whitish areas. Without using too many objects he established to create simple designs. With this balance, also the alignment of the typographic visuals has a great harmony among them. 

Especially in this particular one, the artist succeeded to make the viewer's eye follow a certain path with adding the red area's end right after the end of the typographic visuals.

As a visual communication design student I am especially interested in these kinds of visuals, which have great amount of contrast by making the images cut by two or more lines and providing the simplicity.

For those who are interested in these kind of motion graphics here is the link of the video below. Enjoy!

                 http://www.behance.net/gallery/By-Any-Means-Title-Sequence/11110289